Why I love to wear white ---Iyalaje Oodua Princess Toyin Kolade

White represents purity or innocence. While a bride wearing white was often thought to convey the bride's virginity, blue was once a traditional color worn by brides to symbolize purity.

White is bright  according to Iyalaje Oodua and can create a sense of space or add highlights. Designers often use the color white to make rooms seem larger and more spacious. White signifies purity 

Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity. The color white often seems like a blank slate, symbolizing a new beginning or a fresh start.

In marketing and branding, white is used to convey a feeling of safety, purity, freshness, and cleanliness

White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.

The color white can represent a successful beginning. In heraldry, white depicts faith and purity. As the opposite of black, movies, books, print media, and television typically depict the good guy in white and the bad guy in black.

The color of snow, white is often used to represent coolness and simplicity. White’s association with cleanliness and sterility is often seen in hospitals, medical centers, and laboratories to communicate safety. The color white is also associated with low-fat foods and dairy products.

To the human eye, white is a bright and brilliant color that can cause headaches. In cases of extremely bright light, the color white can even be blinding.

Throughout the western countries white is the traditional color worn by brides, to signify purity, innocence, and virginity. In eastern countries, the color white is the color of mourning and funerals. In certain cultures, white is the color of royalty or of religious figures, as angels are typically depicted as wearing white or having a white glow. A white picket fence surrounds a safe and happy home.

The color white affects the mind and body by aiding in mental clarity, promoting feelings of fresh beginnings and renewal, assisting in cleansing, clearing obstacles and clutter, and encouraging the purification of thoughts and actions.